What Exactly Is A Failed Brand

What exactly is a failed brand?

A product’s inability to complete its expected life cycle as specified by the organization for any reason, or a brand’s ultimate failure to achieve profitability, are examples of product and brand failures. Due to the shifting needs and desires of its customers, the brand and its brand equity must also adapt. It will start to lose its equity and leadership if it doesn’t or if rivals outperform it for the prize. Thus, it follows that a brand cannot last forever.Losing the trust of customers and the brand’s consistency are also examples of brand decay. It progresses gradually. For instance, a number of US airlines have been dealing with brand decay for years.As we can see, even the most well-known and well-liked brands are susceptible to failure due to poor branding, poor marketing, and a lack of ongoing innovation. So, a business must adapt and use the appropriate marketing strategies.